https://www.hensleypartners.com/insights daily 0.75 2018-07-03 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1495035895450-54OEYC5EOMPXU9DIQXXB/Hensley-Partners-Insights.png Insights https://www.hensleypartners.com/insights/2018/7/3/the-3-paradigms-of-managment monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1530617088483-2VIKWQOH010QB1HY1MQ3/the+Three+Graces+-+1.jpg Insights - The 3 Management Paradigms https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1530612086728-13JYKDOR5SFXSEZZLEPE/Screen+Shot+2018-07-03+at+11.00.37.png Insights - The 3 Management Paradigms The three paradigms differ in roles, goals and perspectives https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1530612346346-HTVTLW1QW5G3XUPU0D0Q/Screen+Shot+2018-07-03+at+11.05.11.png Insights - The 3 Management Paradigms https://www.hensleypartners.com/insights/2018/3/6/capital-of-the-digital-future monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1520360332610-PFJP539PX5G4BZEX3UV0/Tallinn+contrast+-+1.jpg Insights - The Capital of the digital future https://www.hensleypartners.com/insights/2018/2/22/beyond-banking-the-digital-breakdown monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1520015438764-BYOSLJZ7GYSPVMDBDIDT/night+city+-+1.jpg Insights - Beyond Banking – the Digital Breakdown https://www.hensleypartners.com/insights/2018/2/12/appearance-isnt-everything-but-it-helps monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1518455241432-AB78GX34MUG3IFWH9CZH/Birla-Tyres-Website-by-Hensley-Partners.jpg Insights - Appearance isn't everything - but it helps https://www.hensleypartners.com/insights/when-and-how-to-refresh-a-b2b-brand monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494861781910-FO8EW94K56404S99O58T/Hensley-Partners-Identity-Review.jpg Insights - When and how to refresh a B2B brand Hensley Partners original identity (2005-2017) https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494924447057-T1XS3QXBDDJ4USL6XU7Y/Hensley-Partners-Brand-Platform.png Insights - When and how to refresh a B2B brand Our revised brand platform – the basis for the brand refresh https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494932010239-WHTOVYVSUWYHBPQ9U61F/image-asset.jpeg Insights - When and how to refresh a B2B brand Bringing Creative Intelligence to life https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494933780932-HRWH1EYU6S9TLD6WV8E9/Hensley-Partners-Brand-Concepts-3.png Insights - When and how to refresh a B2B brand https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494925407768-8Z68NC1R92RPFWO4R0D3/Hensley-Partners-Brand-Concepts-1.jpg Insights - When and how to refresh a B2B brand https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494933923255-397375QC82Y27LDZUFZB/Hensley-Partners-Brand-Concepts-2.png Insights - When and how to refresh a B2B brand https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494935169401-WG15GZPIXEM2NO2A8W3W/image-asset.png Insights - When and how to refresh a B2B brand https://www.hensleypartners.com/insights/how-the-apple-falls monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494327599489-Z41TO64ICDSDL49X6TV4/Hensley-Partners-Insights-01.jpg Insights - How the Apple Falls https://www.hensleypartners.com/insights/building-trust-post-truth monthly 0.5 2026-04-23 https://www.hensleypartners.com/insights/tag/%23apple monthly 0.5 https://www.hensleypartners.com/insights/tag/%23brands monthly 0.5 https://www.hensleypartners.com/insights/tag/%23brandvalue monthly 0.5 https://www.hensleypartners.com/insights/tag/%23reputation monthly 0.5 https://www.hensleypartners.com/insights/tag/%23reptrak monthly 0.5 https://www.hensleypartners.com/insights/tag/%23reputationinstitute monthly 0.5 https://www.hensleypartners.com/insights/tag/%23brandfinance monthly 0.5 https://www.hensleypartners.com/case-studies daily 0.75 2018-12-17 https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1545042637462-ZWU4KJVS0ZGA6Y5NISM0/McCC-Logo-by-Hensley-Partners.jpg Case Study Overview - McCollum Consultants Brand positioning, naming, a new website and marketing support for a leading medico-legal advisory network View Project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1544697394397-GUGFZ7XECDCS5ZF6RWUO/TalTech-launch-by-Hensley-Partners.jpg Case Study Overview - TalTech A new positioning, new name and new identity for a 100 year old technological university View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1541771417763-G6PBYZAGJ448ZR19UVMQ/Farang-Prjct-Logo.jpg Case Study Overview - Farang London Refreshing the identity and website of this award-winning restaurant View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1518095395001-88OLX1UTP43XH8NA1IAB/Birla-Tyres-Visual-Identity-and-Website-by-Hensley-Partners.jpg Case Study Overview - Birla Tyres A new visual language and website to help Birla Tyres update their image in the marketplace. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493907730141-R4VOCF2OWXYUW42EJB1O/image-asset.jpeg Case Study Overview - New Medicine Partners We worked with the founding partners of a start-up who are now developing smart health systems for governments and leaders of health services to develop a brand strategy, identity and website for their launch. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493908497482-DK3Z2U0BQ54NSMNY3GSP/image-asset.png Case Study Overview - Giti Tire Hensley Partners have worked with Giti Tire around the world doing extensive market research into the drivers of demand for tires and then developing brand strategies based on the insights from this research which has helped them grow internationally and reach the global top 10 in their sector. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493906644732-0KCQSYAELD7NRXONRILY/image-asset.jpeg Case Study Overview - Isobar We created a new brand strategy and identity for this producer of custom fit compression garments. The brand was designed to look, feel and sound like you’re having a consultation with a leading vein surgeon or a top club physio. They are now endorsed by some of the world's top athletes. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493904539037-JRKP7KJXXE9M5TDMDV0Q/Hensley-Partners-ABPI-Logo-1500.png Case Study Overview - ABPI We developed the strategy for repositioning the brand of the Association of the British Pharmaceutical Industry, transforming their 40 year old image to reflect how the industry is today. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493907192159-PTKT347D4P6AOCO83NKF/Hensley-Partners-Diil-Logo-1500.jpg Case Study Overview - Diil A cult brand created from scratch: we developed the strategy for a completely new brand, then with design partners L&Co created an identity around the idea that 'our tariffs are so low we don't have any money left for design'. The brand took off and beat all its initial revenue and market share targets. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493908762559-VKT5PPRZ46Y2TUXL1JIG/image-asset.png Case Study Overview - e2v e2v are a British high tech company with a global presence providing leading edge imaging, sensor and communications technologies. We developed and led a 'Future-Shaping' workshop' for their top team. From this several priority areas were identified, and for each a set of short-term actions, medium-term projects and long-term initiatives. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1545042637462-ZWU4KJVS0ZGA6Y5NISM0/McCC-Logo-by-Hensley-Partners.jpg Case Study Overview - McCollum Consultants Brand positioning, naming, a new website and marketing support for a leading medico-legal advisory network View Project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1544697394397-GUGFZ7XECDCS5ZF6RWUO/TalTech-launch-by-Hensley-Partners.jpg Case Study Overview - TalTech A new positioning, new name and new identity for a 100 year old technological university View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1541771417763-G6PBYZAGJ448ZR19UVMQ/Farang-Prjct-Logo.jpg Case Study Overview - Farang London Refreshing the identity and website of this award-winning restaurant View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1518095395001-88OLX1UTP43XH8NA1IAB/Birla-Tyres-Visual-Identity-and-Website-by-Hensley-Partners.jpg Case Study Overview - Birla Tyres A new visual language and website to help Birla Tyres update their image in the marketplace. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493907730141-R4VOCF2OWXYUW42EJB1O/image-asset.jpeg Case Study Overview - New Medicine Partners We worked with the founding partners of a start-up who are now developing smart health systems for governments and leaders of health services to develop a brand strategy, identity and website for their launch. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493908497482-DK3Z2U0BQ54NSMNY3GSP/image-asset.png Case Study Overview - Giti Tire Hensley Partners have worked with Giti Tire around the world doing extensive market research into the drivers of demand for tires and then developing brand strategies based on the insights from this research which has helped them grow internationally and reach the global top 10 in their sector. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493906644732-0KCQSYAELD7NRXONRILY/image-asset.jpeg Case Study Overview - Isobar We created a new brand strategy and identity for this producer of custom fit compression garments. The brand was designed to look, feel and sound like you’re having a consultation with a leading vein surgeon or a top club physio. They are now endorsed by some of the world's top athletes. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493904539037-JRKP7KJXXE9M5TDMDV0Q/Hensley-Partners-ABPI-Logo-1500.png Case Study Overview - ABPI We developed the strategy for repositioning the brand of the Association of the British Pharmaceutical Industry, transforming their 40 year old image to reflect how the industry is today. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493907192159-PTKT347D4P6AOCO83NKF/Hensley-Partners-Diil-Logo-1500.jpg Case Study Overview - Diil A cult brand created from scratch: we developed the strategy for a completely new brand, then with design partners L&Co created an identity around the idea that 'our tariffs are so low we don't have any money left for design'. The brand took off and beat all its initial revenue and market share targets. View project https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1493908762559-VKT5PPRZ46Y2TUXL1JIG/image-asset.png Case Study Overview - e2v e2v are a British high tech company with a global presence providing leading edge imaging, sensor and communications technologies. We developed and led a 'Future-Shaping' workshop' for their top team. From this several priority areas were identified, and for each a set of short-term actions, medium-term projects and long-term initiatives. 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https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494340470840-9WFZMNY9U8PDLFLI39C1/New-Medicine.jpg New Medicine Partners https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494341654542-51BRMW5F6WKYKU68MCTX/image-asset.png New Medicine Partners https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483563570358-CF2NWYO7KSSJY1O45ZZG/image-asset.jpeg New Medicine Partners https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483554742903-MCZV5W487AW0USKCX78P/New-Medicine-Identity-by-Ian-Whalley.jpg New Medicine Partners https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483555971578-XMEX1V1ZZKFK5YGSMG28/image-asset.jpeg New Medicine Partners https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1494341494532-3FZ01P5VIW4TBZBL96DG/image-asset.png New Medicine Partners 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Study https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483578537861-29Z8A29KIEQZ5F1DWEU9/New-Medicine-Identity-by-Ian-Whalley.jpg Diil Case Study https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483578935905-MKUBNZZEWXD0QHOCMIAE/image-asset.jpeg Diil Case Study https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483579933634-MDNBYEA0OEYHTXBG1FW0/image-asset.jpeg Diil Case Study https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483576194094-SNZAJ5RQHXP6OUMAR7J2/image-asset.png Diil Case Study https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483579750804-EURFEXG6BWC91SABCNLH/image-asset.jpeg Diil Case Study https://images.squarespace-cdn.com/content/v1/573ee903c2ea51d838c9bd9f/1483578537861-29Z8A29KIEQZ5F1DWEU9/New-Medicine-Identity-by-Ian-Whalley.jpg Diil Case Study 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