Hensley Partners -
Brand Strategy for companies facing change

When your business has outgrown your brand, we help you clarify what comes next

Is your brand working as hard as it could for your business?

Many of our clients have strong businesses but find that their brand no longer reflects what they have become, or no longer supports the growth they are aiming for.

We work with leadership teams to understand where the gap lies, and to define clear, practical ways to strengthen positioning, align communications and make the brand a more effective driver of commercial results.

Based in London and Tallinn, we work internationally with technology and B2B organisations, helping them understand what matters most to their customers and how to position themselves to win more of their business.

Who we serve

We work with businesses at different stages of development, recognising that they require different approaches

Start-ups

First impressions are critical, both for your target audience and your potential investors.

We work with start-ups to clarify the business and brand proposition, then develop an appropriate name for the organisation that will stand out, reflect the nature of the business and appeal to the target audiences.

We then design logos, identity systems and websites, and help develop affordable communications strategies.

Growth Stage

After initial growth many companies need to refocus their business and revisit or refresh their brands to reflect their success.

Sometimes businesses need to refine their logo and identity - sometimes they even need to change their name as they move into new markets.

We help to position you for new markets, sectors or geographies - creating the image of what you want to become, and putting in place the organisation that you need to deliver it.

Market Leaders

We work with large national and international organisations around the world, auditing their brands and helping refine their business and brand strategies in response to future trends and changing social attitudes.

We have helped many businesses expand into new regions, where needed creating new brands or sub-brands. We also work on turnarounds, including organisational redesign, culture change, renaming/rebranding, redesigning the brand experience and aligning corporate communications.

Collaborative

We like to work with our clients as partners, sharing their goals and helping to shape their success. Multiple perspectives bring better solutions. We enjoy our work, and find our clients value the experience of working together in flexible teams. Engaging the people within the organisation is essential for effective transformation.

How clients see us

Insightful

We bring extensive international experience, and base our recommendations on analysis and insights into your customers, competitors, capabilities and commercial opportunities. Where needed we design and analyse original quantitative and/or qualitative research.

Impactful

Most of our clients are long-term clients who come back to us because we have positive impact on their businesses in terms of increasing profit and growth - making their businesses more sustainable.