New Medicine Partners

We worked with the founding partners of a start-up who are now developing smart health systems for governments and leaders of health services to develop a brand strategy, identity and website for their launch.

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Giti Tire

Hensley Partners have worked with Giti Tire around the world doing extensive market research into the drivers of demand for tires and then developing brand strategies based on the insights from this research which has helped them grow internationally and reach the global top 10 in their sector.

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Isobar

We created a new brand strategy and identity for this producer of custom fit compression garments. The brand was designed to look, feel and sound like you’re having a consultation with a leading vein surgeon or a top club physio. They are now endorsed by some of the world's top athletes.

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ABPI

We developed the strategy for repositioning the brand of the Association of the British Pharmaceutical Industry, transforming their 40 year old image to reflect how the industry is today.

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Diil

A cult brand created from scratch: we developed the strategy for a completely new brand, then with design partners L&Co created an identity around the idea that 'our tariffs are so low we don't have any money left for design'. The brand took off and beat all its initial revenue and market share targets.

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e2v

e2v are a British high tech company with a global presence providing leading edge imaging, sensor and communications technologies. We developed and led a 'Future-Shaping' workshop' for their top team. From this several priority areas were identified, and for each a set of short-term actions, medium-term projects and long-term initiatives.

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